Statistics

Women account for 88% of retail customers in the U.S. (NASD and the Investment Institute)

Women purchase 81% of all products and services, and account for $3.7 trillion per annum. (Marketing to Women)

40% of households with more than $600,000 are headed by women. (Advertising Research)

Women handle more than 53% of investment decisions and 75% of household finances. (NASD and the Investment Institute)

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