Expecting Parents
- 400,000 expecting parents any given month
- High-spend households during a profoundly impactful life stage touch point
- All activities oriented around preparing for a new child
Key categories of interest include:
- Baby clothes
- Furniture
- diapers
- Cleaning products
- Insurance
- Estate planning
- Automotive
- Cell phones & services
- Home décor
- Books & mags
- Baby registry
- Digital cameras
- Video cameras
- Social media
