New Parents
- 1,325,000 families with new babies
- Households stressed by the new demands of parenting – looking for easy solutions to household and time management
- Moms returning to pre-pregnancy and habits and daily needs
Key categories of interest include:
- Meal solutions
- College savings plans
- Diapers
- Safe cleaning products
- Insurance
- Automotive
- Savings products
- Photo/video
- Memory preservation products/services
- Baby clothes
- Baby products and equipment
- Women’s apparel
- Home entertainment
